In this digital age, your website is your shop, office or the space people go to explore your business. People question the validity of blogging and whether it is worth their time and effort. The statistics speak for themselves. The average company that blogs receives 55% more website visitors. Companies who blog receive 97% more links to their website, 70% of consumers learn about a company through articles, rather than ads. These figures cannot be ignored.
Here are some reasons why Blogging is important for your business:
1. Boosts your SEO
Major search engines are continuously working to ensure the user receives relevant content for their search. Blogging is the most straightforward and inexpensive way of reaching potential and existing customers. Using relevant keywords, regularly helps Google find your site. Blogging offers a unique opportunity to create more relevant content for your customers. It is a proven powerful marketing tactic, to drive traffic back to your website.
2. Establish your business and brand as an industry leader
Writing blogs on topics which resonate with your market, means you are showcasing your knowledge and marketing your skills, services and products. A great way to show your completive advantage.
3. Develop customer relationships
By connecting to your website, the customer is able to know more about your business remotely. Use this opportunity to interact with your customers through the comments sections. The comments on your website are a key marketing tool to engage your potential customer, by establishing trust and transparency.
4. Promote your business and brand
Use your blog to sell yourself. Inform customers of the products or service you are providing. Tell your story and create your online brand. This is a powerful way of creating an emotional bond and loyalty with stakeholders.
The London School of Publishing can help you create engaging content and position your brand to capture new clients.
Learn all about writing, blogging and defining your brand: